
To me, the first of January is always a write-off. Nothing productive ever happens. It exists among the days of hangovers and jetlag. But now it is the day after the first, and it is now (as it was yesterday) 2012, and that means it is the perfect time to discuss, well, time. And there have been quite a few timely stories lately, from Samoa and Tokelau going back to the future, to the growing schism between international time and astronomical time. Even the Royal Society has some choice words on tricky temporal travails. And, resolutions aside, I’m going to attempt to be timely myself, and make this a rather short post. I want to share a few thoughts and links about the commercialization of time.
Of course, time is involved in many non-trivial ways in our daily life: the flow and change of seasons that signalled times of growth and harvest; the rotations of the sun that marked out the day’s working hours; the shivers of tide that allow for the gathering of molluscs, and so on. There is a strain of philosophy, particular the early Phenomenologists, that assert that such relationships to time are primordial, originary. These initial demarcations of time and change are what allow our mind to grasp a hold on the concept, to bring it to the rarefied reaches of reason, and to gain a measure of control over it. This is a rich field of thought, but I want to make just a few remarks about one aspect of this control: when time becomes part of – a tool, even – of our commercial and economic spheres.