Peer pressure and a steady mind

Sociologist Dr Nicholas Christakis has a new book in which he argues that we are subject to a process of ‘social contagion.’ What we do is to a great extent determined by the company we keep. In some cases this is obvious: the clothes they wear, the music they like, and so on. But not just that. Christakis claims that things such as whether you know someone (who knows someone who knows someone) who is obese, influences whether you are likely to become obese. Ditto kinds of sexual activity, smoking, whether or not you vote, happiness, and other things.

The study that is supposed to support this claim is Continue reading “Peer pressure and a steady mind”